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XOIA, pronounced zho-ya, is a fashion designer brand and styling house based in Brunei Darussalam. The styling concepts and designs at XOIA evolve around minimalist lifestyle with a utilitarian take on elegance and androgynous fashion.

The XOIA brand was first established in 2014 offering fashion statement accessories founded by three women. Later in 2015, XOIA was re-established to focus on wardrobe styling and fashion design. XOIA is now succeeded by a Bruneian designer, Atiqah Ismail, also one of the initial founders of the brand in 2014. Ismail’s designs and styling at XOIA runs on passion for arts, with focus on the combination of rawness, edginess and virility, which influence the XOIA clothing line today.